Supply Chain Department
Establishing an efficient and effective supply chain in any business leads that company to reduce current or additional production costs, produce marketable products and increase competitiveness. That is why supply chain management is so crucial in any company or organization. A manufacturing company’s set of activities from planning, marketing, supplier selection, production based on quality standard, technical support, and final evaluation to turn raw materials into final goods and presenting to the customer is called supply chain management (SCM).
On what basis is the supply chain formed in Ronix?
How is it different from other companies, and how is it managed?
Ramkho, Ronix’s Supply Chain Manager, says: “Our goal in Ronix’s supply chain is to manufacture tools produced based on the needs of consumers in the market with a quality level of global standards.”
In a way, Ronix is a manufacturer with a factory; that is, the production process is done by Ronix’s team inside the country. Ronix company has defined five core values for itself including diversity, quality, fair pricing, excellent after-sales service, and specific organizational behavior. The production index has been added to the leading indicators as a new index. However, all the products marketed with the brand of Ronix follow the quality, technical and appearance standards specific to this brand.
With Ronix’s more than 500 suppliers in 14 countries, Ronix’s Supply Chain Department consists of units including Research and Development (R&D), Technical Support, Business (domestic and foreign), and Orders. In business units and demands, the market or customer’s needs are identified in quality and appearance. Quality standards of products are defined in R&D and technical support units. That’s why they have employed various experts and workforces.
After taking these steps, the best supplier and the place where the production is to be done are selected based on quality, technical, competitive price, appearance, service factors, and the production order form is set and supplied by Ronix.
So, it should not be assumed that Ronix orders tools. Suppliers around the world produce Ronix tools according to ERP standards, which include product specifications, design, and quality points according to the standard of Ronix.
The quality specifications of Ronix tools production are defined by the R&D team and the technical support through specific measures such as comparisons with top international brands, discovery, intuition, experience, and expertise. In this way, the essential points of quality that cause later depreciation, longer life, effectiveness, and the bag or consumers’ enjoyment of working with tools are identified.
Appearance (beauty, form, color, and professional packaging of products) is essential for Ronix. That’s why Ronix has invested heavily in this sector. Ronix, for example, spends a lot of money on various formats and engraving its brand name on tools. Imprinting the brand of Ronix on all products and paying attention to the appearance of the product shows that Ronix is confident in the quality of the tools they produce around the world and export to different countries. Even this issue causes more customer trust in the brand. Besides, Ronix has a professional packaging team. According to the rules and design guidelines related to each of the Ronix tool items, the packaging work is done, and all Ronix products have their uniform. And when put together, showing their unique diversity, at the same time with a common form of appearance, they ultimately differentiate themselves from the competitors.
Ronix’s inspection team supervises the production of tools at all stages. In each of the countries where the suppliers manufacture Ronix tools, Ronix’s inspection team is present on the production line and provides the necessary quality and technical monitoring. Finally, after technical, quality, appearance approval of the produced tools and obtaining the relevant certifications, the final product is ready to be presented in different markets.
Apart from quality in the production of tools, diversity is also significant to Ronix, so they have paid particular attention to it in the supply chain. The complete portfolio of products and the unparalleled variety of different tools is another indicator of Ronix’s superiority in the market. Ronix’s managers even claim that the diversity of Ronix’s product portfolio is unrivaled in the world.
Ronix’s product diversity policy is based on domestic and international market needs assessments, and the range of Ronix product diversity is constantly growing. Ronix exports tools to 68 countries, and the number of international customers is continuously increasing, so they care about product diversity and quality. On the other hand, they are trying to get more jobs involved with the Ronix brand. By increasing the variety of products, we could achieve this goal.
Ronix is a well-known brand in metal and wood, construction, horticulture, oil, petrochemicals, and it is rapidly developing in precision instruments, protection, and safety. As a result, with the increase in the number of customers (professionals and homeowners) who have experienced the pleasure of using Ronix tools and the continuation of this process, Ronix will find more motivation to develop its tools in different jobs.
Ronix’s quality standards comply with international quality standards. Due to the tremendous variety and wide range of uses in different industries, tools have a wide variety of quality and production standards that are defined internationally. Using a set of international standards and the do’s and don’ts, Ronix identifies a unique standard called the Ronix standard and observes and monitors it in its products. Also, Ronix tools in different groups have different international standard certificates, including GS and CE standards from Europe and other valid international standards.
In short, the Supply Chain Department’s task in Ronix is accelerating the production and supply of tools with an efficient supply chain and the sustainable quality of tool production.