IEM 2024: The Climax in the Ronix Global Tour + Reflections on Our Journey

  • 5min
  • 389
  • 0
The Climax in the Ronix Global Tour + Reflections on Our Journey

Every two years, March becomes the rendezvous for the hardware industry, gathering at the largest hardware event in the heart of technology: Cologne, Germany. The country’s name alone is synonymous with excellence, quality, cutting-edge innovation, brilliance, and all things elegant in the world. And that’s enough for every company to want to join this prestigious event and showcase their products. Giants and super brands from the construction, tools, hardware, and related industries convene along the Rhine River at the international trade fair center of Koelnmesse to communicate, connect, and build bridges to future success.

Eisenwarenmesse (IEM2024) was even more glorious, with numerous big companies and brands from around the world joining the venue. Taking place from March 3rd to 6th, 2024, this prestigious event attracted more than 38,000 visitors from 133 countries around the globe, with over 70% of visitors coming from abroad.

Among the over 3,200 exhibitors who participated in the exhibition, many big names from 54 countries shone. Brands such as Stanley Black & Decker (Dewalt), Wiha Tools, Tolsen Tools, Knipex, Hyundai Tools, and more were in attendance. However, this year’s Eisenwarenmesse was a turning point for Ronix Tools, marking its first presence and leaving a highly impressive impact.

international brands’ stands at Eisenwarenmesse 2024

It All Started from the Ronix Global Tour…

Ronix initiated its global exhibition journey in 2023, starting with the Canton Fair in China, followed by the Big 5 Global in the UAE, and extending into early 2024, reaching a pinnacle in the superb Eisenwarenmesse in Germany.

Throughout this journey, known as the Ronix Global Tour, we stepped into an adventure to reconnect with our loyal customers, engage with newcomers, and provide visitors to our stands with the opportunity to experience the quality of Ronix tools firsthand.

With a diverse range of 2000 tools on display, attendees had the chance to interact with Ronix managers and our CEO, negotiate terms, and take advantage of special sales and exclusive offers available only during the exhibition days.

A guy with a backpack full of tools – Ronix Global Tour

After our successful and splendid showcases in Canton and Big 5 Global, it was time to buckle down and prepare for IEM 2024.

Embracing the exhibition’s motto, “Work Hard, Rock Hard,” we gathered all our strength and began the preparations to make a grand spectacle at this event. Starting in late December, immediately upon our return from Big 5 Global, we engaged the perfect contractor. Soon after, Ronix’s branding agency commenced the design of Ronix’s booth, as they do for every aspect involving Ronix.

the photo of Ronix booth at Eisenwarenmesse 2024

Alongside the Ronix team in Frankfurt’s office and showroom in Germany, who were fully engaged in perfecting our stand and showcasing Ronix’s products, our teams in all other Ronix international offices and showrooms were also hard at work.

They focused on curating Ronix’s content across various platforms, including the Ronix website and social media channels. Additionally, they created content ordered by our clients, provided free of charge as part of our commitment to customer service. Most importantly, they diligently updated Ronix’s profile on the Eisenwarenmesse website.

Ronix’s booth buildup at Eisenwarenmesse 2024

With the efforts of the Ronix international content team day and night, we introduced 51 of Ronix’s top-selling products and uploaded 18 press releases on this website to increase Ronix’s brand awareness, all available in both English and German languages.

This ensured that everyone hearing our name for the first time would have no struggle in getting to know Ronix tools.

You can access all the content provided by our team for the Eisenwarenmesse website by clicking here.

What Happened at The Ronix Booth?

The exhibition lasted for four days, from March 3rd to 6th. Everything was set at the Ronix stand for a grand return in the Ronix Global Tour and to reconnect with industry peers.

The experience was commendable, with the Ronix team, assembled from our offices in the UAE, China, and Germany, enjoying valuable connections and interactions with visitors.

Over the course of these four days, our booth showcased a remarkable performance, attracting over 950 visitors from more than 67 countries worldwide.

From the Middle East to East Asia, and from Eastern Europe to France and Spain in Western Europe, attendees from diverse regions were captivated by Ronix’s offerings. Our sales team seized the opportunity to engage with over 300 attendees and held meetings with more than 45 potential customers.

 A collage photo of the visitors at the Ronix booth – IEM2024

The warm reception and enthusiastic engagement we experienced at the exhibition were truly gratifying, marking Eisenwarenmesse 2024 as a pivotal moment in the Ronix Global Tour. Reflecting on the success of the event, Ronix’s CEO, R. Ramkho, expressed gratitude to all attendees and partners whose contributions made Eisenwarenmesse 2024 a resounding success for Ronix.

“We are delighted with the positive response and enthusiastic engagement we received at Eisenwarenmesse. It has been a pleasure to connect with industry peers, showcase our latest products, and establish new relationships. We are excited to build on this momentum and continue delivering excellence in the tool industry.”

Ronix CEO having a meeting with visitors at IEM2024

Following Eisenwarenmesse, we’re armed with a wealth of experiences and fresh insights into the future of the tool industry. With this knowledge, we are strategically planning to expand our footprint in the global market and intensify our participation in international trade shows and exhibitions. Our aim is to strengthen connections with various stakeholders in the market, including B2B customers, wholesalers, importers, distributors, end-users, experts, and tool enthusiasts.

Until We Meet Again…

As per the latest announcement on the Eisenwarenmesse website, the next edition of this trade fair is scheduled to take place from March 3rd to 6th, 2026. The Ronix team eagerly anticipates reconnecting with you once again at Koelnmesse GmbH, Messeplatz 1, 50679 Köln, Germany.

However, if you’re unable to meet with our team during annual exhibitions, remember that Ronix maintains permanent offices in China, UAE, and Germany, serving as hubs for meetings with our team, product inquiries, and negotiation of terms.

Visit the Ronix “Contact Us” page to access all the necessary details for reaching out to us.

We look forward to hearing from you!

4.9/5 - (13 votes)


11 March 2024

Leave a Reply

Your email address will not be published. Required fields are marked *

Related articles

subscribe to newsletter :

To subscribe to the newsletter and learn about the latest articles of Ronix magazine Enter your email.